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New Day: an Interactive Music Video for iPhone

by pete. Average Reading Time: less than a minute.

One song, multiple video possibilities

The open narrative structure of New Day invites users to engage with the music video in a kinetic and playful way. Each user is an active participant who creates their own visual stories, making editorial choices by rotating their phone.

Using the iPhone accelerometer, every rotation initiates a new video sequence at random. The user’s movements are recorded to create a personalised music video. Each creation can be saved to the user’s playlist, managed, ranked and replayed.

The New Day App offers an original, participatory multiple-perspective approach to the music video genre.

Get the New Day Interactive App here

Download media kit (PDF)

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